James Paul Gee
Gee, James. (1999). The New Literacy Studies and the "Social Turn.". [Washington, D.C.] : Distributed by ERIC Clearinghouse, http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED442118
Publication year: 1999

This paper defines the “social turn” as a philosophy focused on interaction and social practice, and states that it was fostered in the New Literacy Studies movement as well as 13 other movements, which all argued
the importance and definition of the social in their own ways. The paper then discusses the philosophical underpinnings of the social turn and argues against the new capitalism, asking the question, “Is the social turn politically progressive?” The paper proceeds to state that the New Literacy Studies are based on the idea that reading, writing and meaning are situated within specific social contexts and discourses. The paper concludes that, in order to engage in enactive and recognition work, communicators who engage in discourse analysis can view texts in terms of language recruitment methods. The paper provides three examples of such language analysis. (Contains 64 references.) (EF)